The Home of the Paling Perspective Scale©--a freely available "Richter Scale for Risks" that helps organizations and individuals make better informed decisions by putting life into perspective.

John Paling & Company is a communications company that has five main areas of focus:

1. We work with individuals and associations who are looking for a simple way to conquer risks, and instead, Focus on What Really Matters Most in their personal and professional lives.

2. We work with organizations that want to effectively Communicate the Safety of their Operations and Products to the public.

3. We show How to Succeed with Change by providing keynote speeches drawing on proven lessons from Nature (includes our National Geographic Society animal film sequences that serve as memorable metaphors).

4. We teach "Positive Environmentalism"--win-win solutions based on cooperation, not confrontation, between environmentalists and responsible businesses and agencies.

5. We further democracy by encouraging individuals to challenge agencies, the media and all the experts to explain their accounts of risks in a manner that the public can readily understand so "We the People" can put worries into context for themselves.

We can also help you...

  • By putting figures related to your own concern or industry on the Paling Perspective Scale for you.

  • In this way, anyone can compare the odds of a particular topic of concern with the odds of all sorts of other incidents that they are "at home with" in their own life.

  • Because our scale is so clearly totally neutral and the essence of John Paling's approach is to empower the public to make their own decisions, citizens can see that organizations using the Paling Perspective Scale are both trusting and responsive to the concerns of the community. In this way, our company's approach to risk communication is "bottom up" whereas every other company we know of continues with various versions of the old "top down" approach.

  • Because we were the ones to invent and develop this simple but powerful tool, we are the only company who offers all these services.

    John Paling & Co., Inc. offers entertaining keynote presentations, workshops, seminars and consulting as well as books, tapes and computer-based learning materials.


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  • John Paling & Co., Inc.
    5822 N.W. 91st Boulevard
    Gainesville, FL 32653
    (352) 377-2142
    E-mail: info@johnpaling.com

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