Seminars & Workshops
Successful Risk Communication
for Organizations
Putting the Paling Perspective Scale to Work
If you need to communicate environmental, health or safety risks to the public or the media, John teaches how to use the "Paling Perspective Scale©" to effectively communicate about real risks by viewing them in the context of all the other risks of life. He turns traditional risk communication on its head. He delivers an honest, open way to reestablish trust. His approach is unique because it empowers citizens to put their concerns into perspective for themselves in an easily understood way.

John's presentations are illustrated with segments from his Emmy Award-winning National Geographic Society wildlife movies, narrated live.